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Current Forward

Current Forward

Best Practices for Qualitative Research with Kids & Teens

Doing research with kids is fun. There’s unique energy present and an unpredictable nature to it. But, it can go south fast. One 10 year…

4 min readApr 14, 2021

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Best Practices for Qualitative Research with Kids & Teens

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Current Forward

Ten things I learned about clients (aka people)

Some of them I learned the hard way, some I learned through less painful means like great bosses. Most of them were cemented once I…

4 min readAug 4, 2020

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Ten things I learned about clients (aka people)

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Current Forward

Early-internet message boards & Smiling Romans: Marketing Applications from historical behavior

Unearthing behavioral insights from recent and ancient history.

5 min readMar 5, 2020

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Current Forward
in
On Advertising

Honesty, Misery, and Advertising

We asked more than a hundred marketers to weigh in on the state of our industry. Here’s what is keeping them up at night.

8 min readSep 19, 2019

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Honesty, Misery, and Advertising

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Current Forward

Honesty, Misery, and Advertising

We asked more than a hundred marketers to weigh in on the state of our industry. Here’s what is keeping them up at night.

8 min readSep 18, 2019

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Current Forward

Curious About “Sober Curious”?

If you’ve ever sworn off booze after a night of drinking, you’re obviously not alone. But what may be a little surprising is that many…

3 min readSep 16, 2019

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Curious About “Sober Curious”?

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Current Forward

On the value of centering

A former creative director explores the role of strategy through the pottery making process.

4 min readSep 3, 2019

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On the value of centering

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Current Forward

Essential Strategy Books (Written by Women)

Assumptions

2 min readAug 26, 2019

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Essential Strategy Books (Written by Women)

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Current Forward

A Call to Arms for Marketing Strategists

The discipline of strategy (and other creative endeavors) requires deep immersion, processing of thought, discussion amongst diverse…

4 min readMay 2, 2019

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A Call to Arms for Marketing Strategists

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Current Forward

The Top 5 Strategy Taboos

Current Forward Founder and CEO Kaitlin Maud polled members of Sweathead, a Facebook group for strategists, asking about strategy taboos…

4 min readApr 25, 2019

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The Top 5 Strategy Taboos

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Current Forward

Current Forward

Current Forward is research & strategy consultancy committed to making insights actionable. HQ in ATX🌵, working with agency & in-house teams around the world.

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